Privacy, Cookies and Data Protection Policy
Last update: August 26, 2023
- XME Co., Ltd. (referred to as “we”, “us” or “our”) operates this website, mobile application or social media platform page (the “Site”). This Privacy, Cookies and Data Protection Policy (the “Policy”) explains how we use any information we collect from you when you use the Site. It also applies to information we receive from you through any social media platforms we control.
- XME Co. , Ltd. is responsible for your privacy when you use the Site.
- Protecting the privacy and safety of our customers and site visitors is extremely important to us. We realize and understand how important privacy is to you. If you have any questions about how we protect your privacy, you can contact us at xmelimited@gmail.com.
- We respect the privacy of children. We do not knowingly request or use personal information from minors. If we learn that we have collected personal information from a Site user who is under the age of 16, we will remove the personal information from our files from that minor. By accessing and using the Site, you represent and warrant that you are 16 or older. If under 16, do not submit any personal information to us and rely on your parent or guardian to assist you.
How we collect your information
We may collect various types of personal data, including:
- Personal details such as first and last name, age, gender, national ID number and other identifying information from social networking websites.
- Contact details such as phone number, email address, mailing address, shipping details, billing and shipping addresses, and recipient address (if different from the customer).
- Account details such as your account ID and password, information about your wish list, items in your online shopping cart or saved for future purchases, registration information, and product reviews.
- Transaction details such as purchase details, transaction status, transaction history, payment and refund details.
- Preference details , such as marketing preferences, product preferences, and the types of products or offers in which you are interested; Account settings, including your default preferences and other preferences you have specified, such as country, language, and currency.
- Technical details, such as online identifiers, such as user device ID, Internet Protocol (IP) address, cookie identifiers, pixel tags or similar technologies, and online browsing activity (e.g., which pages, products or areas of our Website you navigate to, or which links led you to our Website from our email communications);
- Marketing and communications details , such as your inquiry and inquiry history, feedback, marketing preferences from us, and any communications we receive about your orders or purchases.
- Video and audio recordings , such as video recordings and photographic data of you when you visit one of our stores, and audio recordings during calls with our customer service center; and
- Voluntary information , such as survey responses, feedback, social media account details, and information from you if you interact with us on social media sites such as Facebook, Instagram, TikTok, etc.
2. How we use your information
When collecting and processing your personal data, we use more than one legal basis, depending on the purposes and specific circumstances for which we use your personal data, as described in the table below:
- 2.1 Present related products and services.
- To create your personal account and enable access to it.
- To process your purchase or request
- To verify and process payments related to your purchases.
- To manage inventory, warehouse activities including picking, packing and labeling of packages.
- To coordinate with third-party logistics departments involved in product delivery.
- To send service messages (such as status notifications or delivery issues).
- To issue tax invoices and receipts
- To process returns, exchanges and refunds
- To provide customer support or customer service
- 2.2 Marketing (subject to your consent)
- To conduct online or retail marketing, such as sending push notifications, marketing news, special offers and promotions, and managing marketing activities and loyalty programs.
- To provide product recommendations based on your navigation and browsing of our websites and applications.
- 2.3 Improving our business operations
- Based on your consent, to perform data analytics, including analyzing your preferences and purchasing behavior, so that we can improve our operations and provide you with personalized services and communications.
- To conduct market research on customer needs for manufacturing or improving our product designs.
- To solve daily operational problems
- To maintain security and efficient service operations
- To conduct surveys so that we can learn from your feedback and improve our services and operations.
- 2.4 Comply with the law and protect our interests.
- To comply with legal obligations, legal proceedings or orders of government agencies.
- To keep records of our interactions with you to comply with legal obligations, including accounting, tax and data protection.
- To prevent and detect illegal activities and to make, exercise or defend legal claims.
You warrant that the personal data provided is true and accurate and undertake to notify us of any changes or alterations to such data. Any loss or damage caused to the Website or to us or to any third party through the provision of false, inaccurate or incomplete data shall be the sole responsibility of the User.
3. Where do we collect your personal data?
We collect your personal data directly or indirectly from the following sources:
- Information you provide to us through your use of our website, applications, or through your interactions with us via email, phone, social media, in-store or other means.
- Third-party account information (such as information in your Facebook account), if you allow it to be sent when you use your account with them to register or sign in with us, and
- Our advertising partners and third-party service providers may send cookies to your computer or device when you click on ads that appear on our site.
Where you provide personal information about another person, you are responsible for ensuring that you are authorized to share such information with us and that we can collect, store, use and disclose such personal information without any additional action for the purposes set out herein.
We will not knowingly collect personal information from anyone under the age of 20, a quasi-incompetent person or a person with incapacity for any purpose, nor knowingly allow such person to register for any of our Services without the prior consent of a parent or guardian where such consent is required. If you believe we might have any information from or about a child under the age of 20, please contact us at darlinjewelry@gmail.com.
4. To whom do we disclose and/or transfer your personal data?
Where necessary, we will share your information with third parties who may be located in or outside of Thailand in the following situations:
- Third-party sellers, both domestic and international, who offer and sell their products on our website in order for them to fulfill their obligation to deliver the products to you.
- Third-party service providers who provide services to support our business operations, including logistics service providers, payment service providers, campaign and event organizers, advertising automation providers, and IT service providers (e.g., data integration and data pipeline providers, local analytics tool providers, website developers, and others), whose facilities or servers may be located outside of Thailand.
- Regulatory and governmental authorities where your personal data is required by law to be disclosed to a regulatory authority, law enforcement agency, court or other government body, and
- Prospective Purchasers – In the event we sell all or a portion of our business, through a merger, partnership, or if we go out of business or enter bankruptcy.
We require any person or entity to whom we disclose your information to respect the confidentiality and security of your personal information and to treat it in accordance with applicable laws and regulations. We do not allow recipients of your personal information to use it for their own purposes, and we only permit them to process your personal information for specified purposes and in accordance with our instructions.
5. How long will we keep your personal data?
We retain your personal data for as long as necessary for the purposes of processing it, fulfilling our contractual obligations, and complying with our legal and regulatory obligations, as well as our and your legal rights and obligations. However, in general, your personal data will be retained for a maximum period of 10 (ten) years after the end of our contractual relationship or our last provision of services, or for a longer period if required by applicable law, as follows, in which case some data may continue to be stored in aggregated and anonymized form.
6. What rights do you have regarding your personal data?
Under certain circumstances and subject to certain exceptions under applicable data protection laws, you may have the following rights:
- Right of access – to request access to and obtain a copy of your personal data or to request disclosure of the source of your personal data.
- The right to data portability – where we are processing by automated means, to receive a copy of your personal data in a format that is commonly readable or usable by automated tools or devices and can be used or disclosed by automated means;
- The right to object – to object to our processing of your personal data based on our legitimate interests, unless (a) we can demonstrate overriding legitimate grounds; or (b) the processing is for the establishment, exercise or defence of legal claims. In either case, you can object to our processing of your personal data for direct marketing purposes at any time.
- The right to be forgotten – to request that we erase or anonymize your personal data where:
- The personal data is no longer necessary for the purposes of the processing.
- You withdraw your consent to us and we have no other legal grounds for processing.
- You object to our processing of your personal data based on our legitimate interests and we have no overriding legal grounds for the processing, and
- Your personal data has been unlawfully processed.
- Right to restriction of processing – You have the right to restrict the processing of your personal data where:
- You believe that the information is incorrect.
- Our processing is unlawful, but you want us to keep it.
- The personal data are no longer necessary for the purposes of the processing but you require us to retain such personal data for the establishment, exercise or defence of legal claims and
- You have objected to our processing of your personal data based on our legitimate interests and we are considering such request.
- Right to rectification – To request that we correct or update any inaccuracies in your personal data.
- Right to withdraw consent – Where you have provided us with your consent to process your personal data for the purposes specified, to withdraw your consent at any time by contacting us using the contact details below. If you choose to withdraw your consent, you will not receive marketing and promotional communications from us and may miss out on the opportunity to receive updated benefits and privileges. We will also be unable to provide you with personalized services and communications to improve your experience when shopping with us; and
- Right to lodge a complaint – to lodge a complaint with the relevant authority if we process your personal data illegally or not in accordance with applicable law.
7. Cookies
- We use cookies on our site. Cookies are small files placed on your device that are used to collect and store information. Cookies help us to uniquely identify your device, secure your access to our website, and detect if someone is trying to access your account from another device. In other words, cookies help us to collect information that we use to provide the best possible service to you. Cookies also help us to provide you with relevant advertising.
- To help us place these cookies on your device and access them when you visit the Site, we require you to give your consent by clicking the “Accept all cookies” button. If you wish to opt out of site analytics and targeting cookies, please click the “Opt out of other cookies” button. If you continue to use our Site without making a choice, we will assume that this is your consent for us to place cookies on your device. If you do not wish to receive cookies, you can change your browser settings on your computer or any other device you are using to access our services. Please note that by deleting or disabling cookies in the future, your user experience may be affected, as disabling cookies will restrict our Site from performing certain functions. You can change the cookies that we place on your device at any time.
8. Our contact details
In case you have any questions about this Privacy Notice, please contact us at:
DarlinEmail: darlinjewelry@gmail.com